packaging design, gifting design of mens toiletries for sports brand Fila

Fila Mens Gifting

Our latest iteration of the Fila Mens Gifting collection. Childs Brand Partners developed the print and graphic design, packaging cutter guides and artwork in-house. The full range was fully sampled and prototyped including full colour prints with spot UV.

The block print was inspired by Fila’s retro football jerseys and incorporates the ‘F’ symbol in an abstract form, layered white on top of the core Fila red and navy blue.

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