We’ve been working with Purity Global on the refresh of their Platinum dishwasher range as part of the brand’s growth strategy which now sees the offer available in most of the UK’s grocery and value sector.
The brand have been hugely successful offering high quality, performance based products at competitive price points, enabling them to compete with the leading brands and disrupt the market.
One of the key desired outcomes of the brief for the dishwasher range was to create a cohesive and strong on shelf presence, highlighting the core features of each product, whilst increasing brand equity and awareness for consumers.
As part of the refresh we have been able to refine the core brand identity with a much cleaner and simplified logo which brings the brand up to date and delivers a stronger visual identity.
