Enrituals Spring Fresh

Developed as an exclusive line for Savers, CBP created the packaging branding and graphic concept through to prototype and final artwork for Purity Global’s Enrituals brand. 

The concept for the products was built around a visual interpretation of the fragrance and its key features of being non bio and skin sensitive. A cool tone colour palette of teal and green endorses this message, whilst reinforcing the cold wash credentials of the product.

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