About us

We are a family run design consultancy that works across multiple design disciplines and business sectors.

We are straight talking, challenging thinkers with a problem solving mentality and skills that traverse creative strategy, brand strategy, product design, packaging design, prototyping, digital content and marketing.

Our team brings a wealth of knowledge gained over three decades of industry experience, both agency and client side, enabling us to provide insight from different perspectives and a clearer understanding of the challenges faced by brands, retailers and the process of development and growth.

We believe that great design should follow a positive process that isn’t sugar coated with industry jargon and is simple to understand for everyone involved. We look at every interaction, from the brands we develop to the packaging experiences we create and the products we design and prototype.

Our work covers many different sectors from premium lifestyle products to FMCG, public sector and hospitality. Some of our clients use selected services while others utilise our full service offer, creating strong brand depth, which is both strategically and creatively impactful.

Our founders

Matt Childs

Managing Director

Matt is a strategic creative thinker, commercially focused and equally at home getting stuck into packaging prototypes as he is delivering brand solutions to blue chip clients and solving creative challenges for businesses both large and small. 

Having led creative teams for over twenty five years, working across brand, product, packaging and marketing, Matt brings a unique approach to multi-disciplinary design and a wealth of hands on experience helping brands launch, develop, grow and succeed.

An advocate for transformation in business via creativity.
Matt believes that innovation and creative thinking should play a key role in solving challenges in any business.

Out of office: Matt has quite a nerdy obsession with analogue synthesisers and underground electronic music.

Laura Childs, Creative Director at Childs Brand Partners

Laura Childs

Creative Director

Laura has over twenty five years of experience working for some of Yorkshires largest design and marketing agencies and product development companies designing for FMCG, financial services, consumer lifestyle and hospitality sectors.

Highly skilled in brand identity, graphic design, packaging, product visualisation and pre-production artwork. Equally at home creating cute and desirable characters for children’s toys as she is complex artworks for FMCG clients. 

Associates

photo of business development specialist Rachael McGrath

Rachael McGrath

Business Development Specialist

Rachael is a business development specialist with over 25 years international experience of working with business founders, senior leaders and technical innovators to expand and strengthen their portfolios and drive growth through strategic market entry and diversification initiatives. She works on all aspects of organisational growth from conducting market analyses to crafting robust growth strategies, creating and nurturing strategic partnerships and strengthening business development systems and process.

Out of office: Rachael is an avid yogini and foodie who loves cooking, hosting and eating brunch (amongst many other things)!

Alcuin Dean

Compliance and Technical Consultant

When it comes to compliance and technical solutions for retailers, suppliers and manufacturers, Alcuin is our go to person for expert guidance through every aspect of compliance for product development.

With over 21 years of industry experience, he brings a wealth of knowledge and insight to factory auditing, sourcing, and product development. This, combined with a laboratory-based background, provides a comprehensive understanding of both the technical and commercial aspects of compliance.

Out of office: Alcuin is a keen caver and horse rider, although not at the same time.

Ready to bring your ideas to life?

If you have a project or idea that needs some different thinking then please drop us a line.